Francis A. Hondal is president of loyalty and engagement at Mastercard, where she leads the development of products that enable exceptional consumer experiences through loyalty, rewards, and performance-based marketing services for enterprises worldwide. Her team delivers end-to-end solutions that provide contextual, digital-first experiences for today’s connected consumers and more valuable engagements for merchants and issuers. She brings this perspective as a member of Mastercard’s Management Committee.
With over 25 years of experience in consumer marketing, finance, and management, Francis previously led credit and loyalty for Mastercard, responsible for growing usage and preference of Mastercard-branded products. She has been a passionate advocate for consumer-centric strategies leveraging insights and technologies that influence consumer engagement and build brand affinity throughout her career. For Mastercard in Latin America and the Caribbean, she was responsible for the development, management, and marketing of all products and solutions, as well as Mastercard Advisors consulting services. Prior to joining Mastercard in 2011, she launched a business development and marketing service firm after a 17-year career at American Express, where she held various senior-level general management roles.
Francis is a first-generation Cuban-American and has been named to ALPFA/Fortune’s Top 20 Most Powerful Latina Women in corporate America. She currently serves on the board of Bath & Body Works, Inc. (formerly L Brands, Inc.) and Equitable Holdings, a financial service holding company comprised of two complementary and well-established principal franchises, Equitable and AllianceBernstein. She is also a Board observer for Flybits, a Canadian contextual marketing fintech, and serves on the board of the FIU Foundation.
She has a bachelor’s degree in Finance and International Business and an MBA from Florida International University (FIU). Francis lives with her family in Miami.